Over the years of partnership with GRAACC in the McHappy Day campaign, we realized that some people wanted to help but, as they didn't eat hamburgers, they often didn't participate. With this in mind, our other project was born, which has only grown every year: double help!
How does the "Double Help" campaign work?
In this initiative, if a person buys a ticket and donates it to Allink, on McHappy Day, we exchange it for the meal, adding fries and a soda to create the “love combo.” These meals are then distributed to NGOs that care for children and adolescents in socially vulnerable situations.
During this distribution, we bring more than just food; we bring lots of fun for the kids. It's an afternoon filled with games and smiles.
A Life-Changing Experience
During the event, our employees volunteer their Saturday to organize the celebration, exchange the tickets for meals, and set up everything necessary for the event, providing a unique moment for these children, many of whom had never dreamed of enjoying a burger they'd only seen on TV.
This year, the campaign took place in 14 different institutions across various locations in Brazil. Take a look:
Curitiba: Projeto Pib Osternack
Itajaí: Lar da Criança Feliz
Rio de Janeiro: Casa Viver and Reino na Mangueira
Porto Alegre: Aelca
Santos: Ong Vem para o Fundão, holding the event in Vila dos Pescadores community
São Paulo: CCA Nossa Senhora de Fátima, CCA Santa Dulce, CCA Alto do Riviera, CCA São Joaquim, CCA São José, CCA Monte Azul, and Ong Seja o Milagre, serving the Heliópolis Community
In each location, in addition to a meal, fries, and a soda, the children received lots of care, attention, and the chance to experience a unique day full of recreational activities.
Results and Acknowledgments
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