Allink and GRAACC: a commitment to McHappy Day
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In 2023, in addition to fundraising, we actively engaged in actions that go beyond, such as the sale of exclusive gifts and tickets, and we had, in favor of good, an extraordinary engagement of 87.5% of the Allink team with the actions involving this very special day.
The main action of this collaboration was the Combo do Amor, an innovative initiative that, in addition to supporting GRAACC with the value of the tickets, also donated directly to institutions that help children in social vulnerability in:
- Curitiba: Projeto Vida
- Porto Alegre: Aelca
- Rio de Janeiro: Casa Viver
- Itajaí: Grupo Amigo
- Itajaí: Lar da Criança Feliz
- Itajaí: ABC Cidades
- Santos: Lar de Acolhimento de Meninos e Meninas
- Santos: Casa Vó Benedita
- São Paulo: CCA Boa Esperança
- São Paulo: CCA JD Herculano
- São Paulo: CCA Riviera
- São Paulo: CCA São Francisco
- São Paulo: CCA Alto Riviera
There were 13 institutions in total, benefiting 1,498 children and adolescents with Big Macs, fries and soda. This means providing not only snacks, but special and unforgettable moments.
Interaction on social media during McHappy Day amplifies awareness, mobilizing more people for this noble cause. We surpassed the challenging goal of raising R$90,000, reaching more than R$100,000. Therefore, the list of institutions served, gifts sold, partnerships involved and customers who supported in various locations reflects the national reach of Allink's support for GRAACC and the body and soul commitment to McHappy Day.
The partnership continues, and we believe that, together, we can build a brighter future for children facing cancer, one McHappy Day at a time.
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