For the ninth consecutive year, Allink joined forces with GRAACC in support of McHappy Day by selling advance tickets for the Big Mac, as well as exclusive items from the institution. GRAACC is a non-profit organization whose mission is to ensure that children and adolescents with cancer have access to the best available treatment, providing them with every chance of cure and a life of quality.
As tradition, a special committee of employees from various departments was formed to organize activities, set goals, and develop campaign strategies to encourage everyone’s participation.
With the involvement and engagement of our team, we brought GRAACC's store to our clients and partners, creating dedicated purchase days focused not on cargo conversion but on solidarity. The campaign featured the sale of exclusive items that encouraged engagement with the project. The joint efforts of employees, partners, and clients were essential in boosting results, making the initiative a major impact event for GRAACC.
The Importance of Employee Involvement
The involvement of each employee was essential to the success of the campaign! From social media outreach to active participation in the stores during the event, our team dedicated themselves to spreading the message of support for GRAACC to as many people as possible. Engagement extended to our clients as well, who embraced the cause and contributed to the campaign's remarkable results. Each year, more and more clients and partners join this chain of goodwill.
Results and Acknowledgments
The fundraising goal for 2024 was R$ 100,000.00, and thanks to the commitment of our team, the entire committee involved, partners, and clients, we surpassed this target, reaching R$ 123,586.00. Each action was a further step in our mission to provide every possible chance of cure for so many children and adolescents in need of treatment.
Support That Transforms
We extend our gratitude to everyone who was part of this journey in 2024: employees, partners, clients, and volunteers who came together for a greater cause and showed that together, we can go further. We remain committed to our partnership and are ready to continue this journey of solidarity in the coming years.
2025 Awaits You!
If you or your company would like to join us in this genuine action, please email us at queroajudar@allink.com.br We will reach out during the action period (between June and August).
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