Special Series:
Foreign Trade from Analog to Digital: To Remember the Past, Understand the Present, and Reflect on the Future!Exclusive content about the path of Brazilian foreign trade!
Here at Allink, we are passionate about foreign trade, so we thought of something special to honor this unique science that is a fundamental part of the world's evolution.
From this desire, this material was born, which brings together stories, research, and reflections on the evolution of foreign trade in Brazil from the computerization of processes to the present day, and as a bonus, some perspectives for the future.
Next, you will embark on a unique journey that brings information not found on Google: insights and stories that come from the daily experience of foreign trade professionals with rich experience in the field!
Commander of this journey:
Carla Vieira - Allink: The visionary behind this journey!
She has been working in foreign trade since 1998, going through various sectors. She has worked with import, export, freight forwarding, customs brokerage, among others. She is currently responsible for marketing at Allink, a company she has been with for 10 years. Carla was responsible for designing and executing the Foreign Trade Week actions, including the interviews that resulted in this material.
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WE MAKE, YOU MAKE, THEY MAKE, WE ARE PART OF THE HISTORY OF BRAZILIAN FOREIGN TRADE
Over two centuries ago, on January 28, 1808, the opening of the ports was signed and decreed by Dom João VI. Since then, we have been able to transit between borders to other territories, as well as receive those who come from foreign lands. Since then, we have been building the history of foreign trade in Brazil.
THE COORDINATES FOR THE FUTURE OF FOREIGN TRADE ARE MADE OF CHALLENGES
I embarked 10 years ago on the challenge of working at Allink with data-driven marketing and discovered that this area has everything to do with foreign trade: a lot of craziness, a lot of running, each day is a different day. In my experience, marketing has proven to be one of the vehicles to navigate the virtual waters and expand foreign trade notions very efficiently.
Given this history, I wanted to share my passion for the articulation between relationships, foreign trade, technologies, and of course, marketing, inviting you to sail and fly with me through these conversations to think about the journey we have made, where we are, and where we are going. I hope you enjoyed the trip!
THE PLACE WHERE WE WORK IS DETERMINANT FOR OUR TRAJECTORY
Look what I found among my memories! A photo of the double-page ad when we won the Best NVOCC award in Brazil in the Maritime Guide!
Something I need to say is that if I can make this journey today, it is because, consistent with the opening of the ports and with the premise that Foreign Trade is made by the fluidity of waters, Allink provided an open space for exploration, innovation, and expansion!
PRIDE IN BEING PART OF ALLINK'S HISTORY
Allink is an LCL (NVOCC) and FCL (NVOCC) cargo consolidator and other logistics chain services that have been part of the history of Brazilian foreign trade for 28 years. Today, I am part of a company that:
- Between 1997 and 2000, received the 4 awards from the Global Maritime Guide magazine in the category "Best Quality and Punctuality in Service";
- Awarded as Best NVOCC by Trade and Transport magazine in 2000;
- In 2013 received the 5th award from the Maritime Guide magazine, this time as Best NVOCC in Brazil;
- Achieved the Great Place to Work seal in 2016 and 2017, standing out in the latter as one of the best companies to work for in Latin America (and I agree!).
I am grateful for the opportunity to be part of this history and take the opportunity to extend the tribute to all entities that command the ships and planes of Brazilian foreign trade.
Well! We explored past waters, reflected on the present, and dreamed about the future. I thank everyone who sails with us on this journey of conversations and also for making foreign trade happen every day.
It seems we have reached our destination, right? Not at all! Onward, navigators! A point of arrival is always another point of departure. Let us continue to move forward; the evolution of foreign trade continues!
And to keep talking with Allink, getting to know our ideas, productions, and services, here's a tip:
NAVIGATE on our website and follow
Allink on social media!
If you want to check out the previous journey, come here:
Foreign Trade is the Science of Meeting
Organization, methodologies, laws, norms, strategies: it is the meeting between people and institutions that determines the limits of foreign trade evolution.
