Carbon offsetting: what is it and what are its impacts?

gonzaga • 18 de junho de 2024

Growing awareness of climate change has led companies and individuals to seek ways to reduce their carbon footprints. Carbon offsetting has emerged as a viable solution to neutralize greenhouse gas emissions, helping to mitigate environmental impact.

Understanding how carbon offsetting works is essential to adopting more sustainable practices. In this article, we explore the concept, mechanisms and benefits of this strategy, as well as discussing its practical application in the logistics sector.

What is carbon offsetting?

Carbon offsetting, also known as decarbonization, is a globally adopted strategy to reduce the impacts caused by greenhouse gases. Emerging in 1990, this practice has gained increasing strength with the increase in environmental awareness in society.

In essence, carbon offsetting aims to reduce and neutralize polluting gases emitted by companies and individuals over the years.

In practice, this compensation is considered quite efficient and can be carried out in several ways. One way is through the planting of new trees, which absorb CO2 from the atmosphere as they grow.

Another way is the acquisition of carbon credits, which are generated by projects that promote the “sequestration” of CO2. These projects include initiatives to generate energy from biomass and projects to avoid deforestation, known as REDD+ (Reducing Emissions from Deforestation and Forest Degradation).

These approaches not only help to mitigate the effects of carbon emissions, but also promote sustainable practices and environmental conservation.

What are carbon credits?

Carbon credits are units of measurement that correspond to one ton of carbon dioxide equivalent (tCO2e).

These units are used to calculate the reduction in greenhouse gas (GHG) emissions and determine their commercial value. Based on the Global Warming Potential (GWP), all greenhouse gases are converted into tCO2e.

This means that the term "carbon equivalent" (CO2e) represents the various greenhouse gases in terms of CO2. Thus, the greater the global warming potential of a gas in relation to CO2, the greater the amount of CO2 represented in CO2e.

When nations promote the reduction of greenhouse gas emissions, they receive a certification that proves this reduction and is converted into carbon credits. These credits can be traded with countries that have failed to reduce their emissions.

Therefore, the greater the reduction in emissions in tons of CO2 equivalent by a country, the greater the amount of carbon credits available for trading. This encourages the adoption of sustainable practices and promotes a global market focused on reducing GHG emissions.

Carbon offsetting in global logistics

The logistics sector is one of the main contributors to climate change due to its dependence on fossil fuels. These fuels release gases that worsen the greenhouse effect, raising the Earth's average temperature. Our planet is crying out for help and several initiatives are being implemented to reduce these emissions.

In Brazil, for example, the goal was set to reduce greenhouse gas emissions by 53% by 2030. But how can we in logistics offset the carbon from shipments and reduce this impact?

It's very simple: for each ton of CO2 emitted by your cargo, you can acquire a carbon credit that supports a series of environmental projects.

These projects are carried out by organizations that receive carbon credits in recognition of their operations that reduce or avoid greenhouse gas emissions from their operations by the United Nations.

By acquiring these credits, you enable the continuity of these projects and encourage other emissions reduction initiatives around the world. In this way, we not only contribute to the mitigation of climate change, but also promote more sustainable practices within the logistics sector.

Rota Verde: Allink's solution to collaborate with sustainability

The Green Route is a sustainable initiative created by Allink to reduce the environmental impact of international LCL (Less than Container Load) cargo transportation.

Recognizing that international logistics contributes significantly to greenhouse gas emissions and global warming, Allink developed this project to mitigate these effects at no additional cost to our customers' businesses.

In each cycle, Allink will select a specific LCL route that will be designated as "green". All cargo transported on this route will have its carbon emissions offset, at no extra cost to the customer.

The offsetting will be done through the acquisition of carbon credits, where 1 ton of CO2 emitted is equivalent to 1 carbon credit. The project steps are:

1. Selection of the Green Route: Periodically, an LCL route will be chosen to be the Green Route.

2. Carbon offsetting: After the cargo is shipped on the chosen route, Allink will offset the associated carbon emissions.

3. Carbon credits: Carbon credits will be allocated to UN-approved projects that aim to reduce environmental impact, contributing to short, medium and long-term sustainability.

4. Certification and transparency: Allink will issue certificates to prove the carbon offsetting of cargo. In addition, it will provide annual reports detailing the companies' participation in the project and the total offsetting performed.

Allink's Green Route project not only contributes to environmental sustainability, but also offers companies the opportunity to participate in an ecological initiative at no additional cost.

This innovative approach demonstrates Allink's commitment to preserving the environment, while maintaining a focus on the efficiency and quality of its cargo transportation service.

Learn more about the Green Route program and see how your LCL shipments can contribute to sustainability.

Conheça mais

Continue a navegar no blog da Allink

23 de setembro de 2026
Os portos de Santa Catarina são referência para o Brasil. Isso significa que há um impacto direto desses portos na logística e na economia brasileira, já que 70% dos produtos entram e saem do Brasil por via marítima.  Em uma faixa litorânea de 531 km, o estado de Santa Catarina apresenta uma das melhores estruturas portuárias do país, com cinco portos de significativa relevância local e nacional. Muitas empresas optam pelos portos de Santa Catarina pelo posicionamento estratégico entre o sul e o sudeste, bem como devido aos incentivos fiscais recebidos. Um exemplo desses benefícios é o TTD 409 , que garante vantagens como diferimento do ICMS, diferimento parcial na operação interna subsequente à importação e, por fim, crédito presumido. Surgem, no entanto, dúvidas comuns sobre a estrutura desses portos, sobretudo para quem não conhece a realidade catarinense. Neste artigo, vamos mostrar em detalhes algumas das principais características dos portos de Santa Catarina.
23 de setembro de 2026
The ports of Santa Catarina are a reference for Brazil. This means that there is a direct impact from these ports on logistics and the Brazilian economy, as 70% of products enter and leave Brazil via maritime routes. Along a 531 km coastline, the state of Santa Catarina boasts one of the best port infrastructures in the country, with five ports of significant local and national relevance. Many companies choose the ports of Santa Catarina for their strategic positioning between the south and southeast, as well as due to the fiscal incentives offered. One such benefit is TTD 409, which provides advantages like deferred ICMS, partial deferral in the subsequent internal operation following importation, and, finally, presumed credit. However, common doubts arise about the infrastructure of these ports, especially for those unfamiliar with the reality of Santa Catarina. In this article, we will show in detail some of the main characteristics of the ports of Santa Catarina.
Por Carla Lima • 17 de setembro de 2026
Veja como a Golden Week chinesa impacta a logística marítima internacional, tanto em embarques e prazos quanto no planejamento de importadores e exportadores.

Mantenha-se informado(a) sobre o transporte marítimo internacional

Assine nossa newsletter e receba atualizações frequentes e de forma gratuita sobre o mundo da logística.