Over the years of partnership with GRAACC in the McHappy Day campaign, we realized that some people wanted to help but, as they didn't eat hamburgers, they often didn't participate. With this in mind, our other project was born, which has only grown every year: double help!
For the ninth consecutive year, Allink joined forces with GRAACC in support of McHappy Day by selling advance tickets for the Big Mac, as well as exclusive items from the institution. GRAACC is a non-profit organization whose mission is to ensure that children and adolescents with cancer have access to the best available treatment, providing them with every chance of cure and a life of quality. As tradition, a special committee of employees from various departments was formed to organize activities, set goals, and develop campaign strategies to encourage everyone’s participation. With the involvement and engagement of our team, we brought GRAACC's store to our clients and partners, creating dedicated purchase days focused not on cargo conversion but on solidarity. The campaign featured the sale of exclusive items that encouraged engagement with the project. The joint efforts of employees, partners, and clients were essential in boosting results, making the initiative a major impact event for GRAACC.
Celebrating Easter for us goes beyond chocolates; it is also about sharing joy and generosity. At Allink, Easter is a special moment that is part of a sweet tradition of making a difference in the lives of children in situations of social vulnerability. In 2023, this tradition gained even more meaning with the collection of 2,162 chocolate bars, a clear demonstration of our commitment to sharing smiles on this special date. At Allink, Easter is much more than exchanging chocolate between friends and family. It is a moment of reflection and action, together with our employees, customers and partners, each contributing their special touch to make Easter more joyful for countless children. Solidarity was the main ingredient in this recipe, and the result was a collective gesture of love and compassion. That is why we make this date a reminder that small gestures can have a big impact. The collection of chocolate bars is not just a number, but the tangible representation of the power of our community when we come together for a noble cause. May the sweetness shared continue to brighten lives and may our tradition of generosity also inspire others to embrace the opportunity to do good and spread joy, one chocolate at a time.
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Together, making Children's Day more special
Allink and the NGOs Todas por Todos and Um Lugar ao Sol: together for Easter 2024 This year, we at Allink had the privilege of joining forces with the NGOs Todas por Todos and Um Lugar ao Sol in an exciting Easter campaign. Our goal was to bring joy and hope to vulnerable children in the cities of Cubatão/SP and Curitiba/PR. With the help of volunteer collaborators, we were able to make a difference in the lives of these children, providing moments of happiness and sweetness. In total, we collected and delivered 365 chocolate bars, which were distributed with great care and love. In addition, we had the participation of several Allink collaborators, who volunteered to accompany the delivery and experience the joy of these children up close. The experience was extremely rewarding and filled us with pride. Seeing the smile on each child's face was the greatest reward we could have. We would like to express our immense gratitude to the NGO Todas por Todos, from Cubatão, and Um Lugar ao Sol, from Curitiba, for their partnership, as well as to all the collaborators who got involved and were part of this very special moment. This was certainly an Easter marked by solidarity, love for others and unity. Allink is proud to have been part of this story and reaffirms its commitment to social actions and the community. May this spirit of solidarity continue to guide us in all our future initiatives.
